@font-face {
  font-family: "Archivo";
  src: url("assets/fonts/Archivo-ExtraBold.woff2") format("woff2");
  font-weight: 800;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "Archivo";
  src: url("assets/fonts/Archivo-SemiBold.woff2") format("woff2");
  font-weight: 600;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "Instrument Sans";
  src: url("assets/fonts/InstrumentSans-Regular.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "Instrument Sans";
  src: url("assets/fonts/InstrumentSans-SemiBold.woff2") format("woff2");
  font-weight: 600;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "Martian Mono";
  src: url("assets/fonts/MartianMono-Regular.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

:root {
  --pine: #0f2e24;
  --pine-mid: #1c4f3e;
  --vermilion: #e5432b;
  --sage: #c3d5c8;
  --sage-pale: #edf4ef;
  --chalk: #fffdf8;
  --ink: #0b1512;
  --ink-soft: #263c34;
  --line: #d2cfc5;
  --max: 1320px;
  --pad: clamp(1.25rem, 4vw, 4.5rem);
  --ease: cubic-bezier(0.2, 0.75, 0.25, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  background: var(--chalk);
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--chalk);
  font-family: "Instrument Sans", Arial, sans-serif;
  font-size: 1.0625rem;
  line-height: 1.7;
  text-rendering: optimizeLegibility;
  font-kerning: normal;
}

main section {
  scroll-margin-top: 78px;
}

button,
a {
  font: inherit;
}

a {
  color: inherit;
}

button:focus-visible,
a:focus-visible,
summary:focus-visible,
[tabindex="0"]:focus-visible {
  outline: 3px solid var(--vermilion);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  z-index: 1000;
  top: 0.75rem;
  left: 0.75rem;
  padding: 0.75rem 1rem;
  color: var(--chalk);
  background: var(--ink);
  transform: translateY(-180%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: fixed;
  z-index: 100;
  top: 0;
  left: 0;
  width: 100%;
  min-height: 78px;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 2rem;
  padding: 0.75rem var(--pad);
  color: var(--chalk);
  background: var(--pine);
  border-bottom: 1px solid rgba(220, 230, 222, 0.2);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  text-decoration: none;
}

.brand img {
  display: block;
  width: 42px;
  height: 42px;
}

.brand span {
  font-family: "Archivo", Arial, sans-serif;
  font-size: 1.55rem;
  font-weight: 800;
  letter-spacing: -0.025em;
  line-height: 1;
}

.site-nav {
  justify-self: center;
  display: flex;
  gap: clamp(1rem, 2.4vw, 2.25rem);
}

.site-nav a,
.header-contact {
  font-size: 0.9375rem;
  font-weight: 600;
  text-decoration: none;
}

.site-nav a {
  color: var(--sage-pale);
}

.site-nav a:hover {
  color: var(--chalk);
}

.header-contact {
  padding: 0.55rem 0.9rem;
  color: var(--pine);
  background: var(--chalk);
}

.hero {
  min-height: 100svh;
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(330px, 0.72fr);
  align-items: center;
  gap: clamp(2.5rem, 7vw, 7rem);
  padding: clamp(8rem, 13vh, 10rem) var(--pad) clamp(4rem, 9vh, 7rem);
  color: var(--chalk);
  background: var(--pine);
}

.hero-copy {
  max-width: 870px;
}

.eyebrow {
  margin: 0 0 1.5rem;
  color: var(--pine-mid);
  font-family: "Martian Mono", monospace;
  font-size: 0.875rem;
  line-height: 1.5;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.eyebrow.light {
  color: var(--sage);
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2 {
  font-family: "Archivo", Arial, sans-serif;
  font-weight: 800;
  letter-spacing: -0.025em;
}

h1 {
  max-width: 16ch;
  margin-bottom: 2rem;
  font-size: clamp(3rem, 6.5vw, 6.5rem);
  line-height: 1.02;
}

h2 {
  margin-bottom: 1.5rem;
  font-size: clamp(2.35rem, 4.8vw, 5rem);
  line-height: 1.05;
}

h3 {
  font-size: 1.25rem;
  line-height: 1.25;
}

.hero-intro {
  max-width: 64ch;
  margin-bottom: 2.25rem;
  color: var(--sage-pale);
  font-size: clamp(1.1rem, 1.45vw, 1.3rem);
  line-height: 1.65;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
}

.button {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  padding: 0.76rem 1.1rem;
  border: 1px solid transparent;
  font-weight: 600;
  line-height: 1.2;
  text-decoration: none;
  transition: background-color 180ms ease, color 180ms ease, border-color 180ms ease;
}

.button-signal {
  color: var(--ink);
  background: var(--vermilion);
}

.button-signal:hover {
  color: var(--ink);
  background: #f05a43;
}

.button-quiet {
  color: var(--chalk);
  border-color: rgba(242, 240, 234, 0.45);
}

.button-quiet:hover {
  border-color: var(--chalk);
}

.position-line {
  margin: 2.8rem 0 0;
  color: var(--sage);
  font-family: "Martian Mono", monospace;
  font-size: 0.9rem;
  letter-spacing: 0.035em;
  text-transform: uppercase;
}

.signal-starter {
  align-self: center;
  padding: clamp(1.4rem, 3vw, 2.35rem);
  background: var(--chalk);
  color: var(--ink);
}

.signal-starter .eyebrow {
  margin-bottom: 0.8rem;
  color: var(--pine-mid);
}

.signal-starter h2 {
  max-width: 9ch;
  margin-bottom: 0.8rem;
  font-size: clamp(2rem, 3vw, 3rem);
  line-height: 1;
}

.starter-instruction {
  margin-bottom: 0.8rem;
  color: var(--ink-soft);
}

.signal-options {
  display: flex;
  flex-wrap: wrap;
  gap: 0.45rem;
  margin-bottom: 1.4rem;
}

.signal-option {
  min-height: 42px;
  padding: 0.55rem 0.8rem;
  color: var(--pine);
  background: transparent;
  border: 1px solid var(--line);
  cursor: pointer;
}

.signal-option:hover,
.signal-option.is-active {
  color: var(--chalk);
  background: var(--pine);
  border-color: var(--pine);
}

.starter-answer {
  min-height: 238px;
  padding: 1.25rem 0 0 1.2rem;
  border-top: 1px solid var(--line);
  border-left: 4px solid var(--pine-mid);
}

.answer-label,
.lens-move span,
.audience-action span {
  display: block;
  margin-bottom: 0.6rem;
  color: var(--pine-mid);
  font-family: "Martian Mono", monospace;
  font-size: 0.875rem;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.starter-answer blockquote {
  margin: 0 0 1rem;
  font-size: 1.3rem;
  font-weight: 600;
  line-height: 1.35;
}

.starter-answer p {
  color: var(--ink-soft);
}

.starter-note {
  margin: 1rem 0 0;
  color: var(--pine-mid);
  font-size: 0.9375rem;
}

.section {
  padding: clamp(5.5rem, 10vw, 10rem) var(--pad);
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(0, 1.4fr) minmax(280px, 0.6fr);
  column-gap: clamp(2rem, 8vw, 8rem);
  align-items: end;
  max-width: var(--max);
  margin: 0 auto clamp(3rem, 6vw, 6rem);
}

.section-heading .eyebrow {
  grid-column: 1 / -1;
}

.section-heading h2 {
  max-width: 13ch;
  margin: 0;
}

.section-heading > p:last-child {
  max-width: 53ch;
  margin: 0;
  color: var(--ink-soft);
}

.stat-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  max-width: var(--max);
  margin: 0 auto;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.stat {
  min-height: 480px;
  display: flex;
  flex-direction: column;
  padding: clamp(1.6rem, 3vw, 3rem);
  border-left: 1px solid var(--line);
}

.stat:first-child {
  border-left: 0;
}

.stat-number {
  margin-bottom: 1.2rem;
  color: var(--pine);
  font-family: "Archivo", Arial, sans-serif;
  font-size: clamp(4rem, 7vw, 7rem);
  font-weight: 800;
  letter-spacing: -0.035em;
  line-height: 0.95;
  font-variant-numeric: tabular-nums;
}

.stat-primary .stat-number {
  color: var(--vermilion);
}

.stat h3 {
  max-width: 22ch;
  margin-bottom: 1rem;
  font-size: clamp(1.35rem, 2vw, 1.8rem);
}

.stat > p:not(.stat-number) {
  max-width: 41ch;
  color: var(--ink-soft);
}

.stat a {
  width: fit-content;
  margin-top: auto;
  color: var(--pine-mid);
  font-family: "Martian Mono", monospace;
  font-size: 0.875rem;
  line-height: 1.55;
  text-underline-offset: 0.25rem;
}

.section-dark {
  color: var(--chalk);
  background: var(--pine);
}

.approach-intro {
  max-width: var(--max);
  margin: 0 auto clamp(3rem, 6vw, 6rem);
}

.approach-intro h2 {
  max-width: 11ch;
}

.approach-intro > p:last-child {
  max-width: 63ch;
  color: var(--sage-pale);
  font-size: clamp(1.05rem, 1.6vw, 1.3rem);
}

.lens-tool {
  display: grid;
  grid-template-columns: minmax(230px, 0.42fr) minmax(0, 1fr);
  max-width: var(--max);
  margin: 0 auto;
  border-top: 1px solid rgba(220, 230, 222, 0.24);
  border-bottom: 1px solid rgba(220, 230, 222, 0.24);
}

.lens-list {
  display: flex;
  flex-direction: column;
  border-right: 1px solid rgba(220, 230, 222, 0.24);
}

.lens-button {
  min-height: 68px;
  display: grid;
  grid-template-columns: 2.8rem 1fr;
  align-items: center;
  padding: 0.85rem 1rem;
  color: var(--sage);
  background: transparent;
  border: 0;
  border-bottom: 1px solid rgba(220, 230, 222, 0.16);
  text-align: left;
  cursor: pointer;
}

.lens-button:last-child {
  border-bottom: 0;
}

.lens-button span {
  color: var(--sage);
  font-family: "Martian Mono", monospace;
  font-size: 0.8125rem;
}

.lens-button:hover,
.lens-button.is-active {
  color: var(--chalk);
  background: var(--pine-mid);
}

.lens-button.is-active {
  box-shadow: inset 4px 0 0 var(--vermilion);
}

.lens-panel {
  min-height: 470px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(2rem, 6vw, 6rem);
}

.lens-panel .eyebrow {
  margin-bottom: 1rem;
}

.lens-panel h3 {
  max-width: 18ch;
  margin-bottom: 1.2rem;
  font-family: "Archivo", Arial, sans-serif;
  font-size: clamp(2.25rem, 4vw, 4.5rem);
  font-weight: 800;
  letter-spacing: -0.025em;
  line-height: 1.08;
}

.lens-panel > p:not(.eyebrow):not(.lens-move) {
  max-width: 62ch;
  color: var(--sage-pale);
  font-size: 1.08rem;
}

.lens-move {
  max-width: 58ch;
  margin: 2rem 0 0;
  padding-top: 1.4rem;
  border-top: 1px solid rgba(220, 230, 222, 0.24);
}

.lens-move span {
  color: var(--sage);
}

.lens-move strong {
  font-size: 1.05rem;
  font-weight: 600;
}

.audience-tool {
  max-width: var(--max);
  margin: 0 auto;
}

.audience-tabs {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.audience-tab {
  min-height: 64px;
  padding: 0.9rem 0.65rem;
  color: var(--ink-soft);
  background: transparent;
  border: 0;
  border-right: 1px solid var(--line);
  font-weight: 600;
  cursor: pointer;
}

.audience-tab:last-child {
  border-right: 0;
}

.audience-tab:hover,
.audience-tab.is-active {
  color: var(--chalk);
  background: var(--pine);
}

.audience-panel {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(300px, 0.72fr);
  gap: clamp(2rem, 8vw, 8rem);
  min-height: 390px;
  align-items: center;
  padding: clamp(2.5rem, 6vw, 6rem) 0;
  border-bottom: 1px solid var(--line);
}

.audience-panel h3 {
  max-width: 15ch;
  margin: 0;
  font-family: "Archivo", Arial, sans-serif;
  font-size: clamp(2.2rem, 4vw, 4.5rem);
  font-weight: 800;
  letter-spacing: -0.025em;
  line-height: 1.08;
}

.audience-outcome > p:first-child {
  max-width: 50ch;
  color: var(--ink-soft);
  font-size: 1.08rem;
}

.audience-action {
  margin: 2rem 0 0;
  padding-left: 1.2rem;
  border-left: 4px solid var(--vermilion);
}

.audience-action strong {
  font-size: 1.05rem;
}

.sessions {
  color: var(--chalk);
  background: var(--pine-mid);
}

.session-frame {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: clamp(3rem, 8vw, 8rem);
  max-width: var(--max);
  margin: 0 auto;
}

.session-copy h2 {
  max-width: 10ch;
}

.session-copy > p:not(.eyebrow) {
  max-width: 53ch;
  margin-bottom: 2rem;
  color: var(--sage-pale);
}

.session-list {
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid rgba(220, 230, 222, 0.35);
}

.session-list li {
  display: grid;
  grid-template-columns: 3.5rem 1fr;
  gap: 1rem;
  padding: 1.65rem 0;
  border-bottom: 1px solid rgba(220, 230, 222, 0.35);
}

.session-list > li > span {
  color: var(--sage);
  font-family: "Martian Mono", monospace;
  font-size: 0.78rem;
}

.session-list h3 {
  margin-bottom: 0.35rem;
  font-size: 1.35rem;
}

.session-list p {
  max-width: 51ch;
  margin: 0;
  color: var(--sage-pale);
}

.organisation-note {
  max-width: var(--max);
  margin: clamp(3rem, 6vw, 6rem) auto 0;
  padding-top: 1.5rem;
  color: var(--sage-pale);
  border-top: 1px solid rgba(220, 230, 222, 0.35);
  font-family: "Martian Mono", monospace;
  font-size: 0.9375rem;
  line-height: 1.65;
  letter-spacing: 0.01em;
}

.about-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(300px, 0.85fr);
  gap: clamp(3rem, 9vw, 9rem);
  max-width: var(--max);
  margin: 0 auto;
}

.about-heading h2 {
  max-width: 9ch;
}

.about-copy {
  align-self: end;
  padding-top: 1.5rem;
  border-top: 4px solid var(--vermilion);
}

.about-copy p {
  max-width: 56ch;
  color: var(--ink-soft);
}

.about-copy .about-lead {
  color: var(--ink);
  font-size: clamp(1.35rem, 2vw, 1.8rem);
  font-weight: 600;
  line-height: 1.35;
}

.closing {
  color: var(--chalk);
  background: var(--pine);
}

.closing-inner {
  max-width: var(--max);
  margin: 0 auto;
}

.closing h2 {
  max-width: 13ch;
}

.closing-inner > p:not(.eyebrow) {
  max-width: 52ch;
  margin-bottom: 2rem;
  color: var(--sage-pale);
  font-size: 1.1rem;
}

.site-footer {
  padding: clamp(3rem, 6vw, 5rem) var(--pad) 2rem;
  color: var(--sage-pale);
  background: var(--pine);
}

.footer-brand,
.footer-contact,
.sources,
.safety-note,
.footer-bottom {
  max-width: var(--max);
  margin-left: auto;
  margin-right: auto;
}

.footer-brand {
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.footer-brand img {
  width: 48px;
  height: 48px;
}

.footer-brand strong {
  display: block;
  color: var(--chalk);
  font-family: "Archivo", Arial, sans-serif;
  font-size: 1.8rem;
  letter-spacing: -0.025em;
}

.footer-brand span {
  display: block;
  color: var(--sage);
  font-family: "Martian Mono", monospace;
  font-size: 0.8125rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.footer-contact {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  margin-top: 2.2rem;
  padding: 1.3rem 0;
  border-top: 1px solid rgba(220, 230, 222, 0.2);
  border-bottom: 1px solid rgba(220, 230, 222, 0.2);
}

.footer-contact a {
  color: var(--chalk);
  font-weight: 600;
}

.footer-contact span {
  text-align: right;
}

.sources {
  padding: 1.2rem 0;
  border-bottom: 1px solid rgba(220, 230, 222, 0.2);
}

.sources summary {
  width: fit-content;
  color: var(--chalk);
  font-weight: 600;
  cursor: pointer;
}

.source-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.75rem 2rem;
  padding-top: 1rem;
}

.source-list a {
  color: var(--sage);
  font-size: 0.9rem;
  text-underline-offset: 0.2rem;
}

.safety-note {
  margin-top: 1.5rem;
  color: var(--sage);
  font-size: 0.9375rem;
}

.safety-note a {
  color: var(--sage-pale);
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  margin-top: 2.5rem;
  color: var(--sage);
  font-family: "Martian Mono", monospace;
  font-size: 0.8125rem;
  line-height: 1.6;
  letter-spacing: 0.045em;
  text-transform: uppercase;
}

.reveal {
  opacity: 1;
  transform: none;
}

.js .reveal,
.js .reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 1040px) {
  .site-header {
    grid-template-columns: auto 1fr;
  }

  .site-nav {
    display: none;
  }

  .header-contact {
    justify-self: end;
  }

  .hero {
    grid-template-columns: 1fr;
    min-height: auto;
  }

  .hero-copy {
    padding-top: 2rem;
  }

  .signal-starter {
    max-width: 700px;
  }

  .section-heading,
  .session-frame,
  .about-grid {
    grid-template-columns: 1fr;
  }

  .section-heading > p:last-child {
    margin-top: 1.5rem;
  }

  .stat-grid {
    grid-template-columns: 1fr;
  }

  .stat {
    min-height: 0;
    border-left: 0;
    border-top: 1px solid var(--line);
  }

  .stat:first-child {
    border-top: 0;
  }

  .stat a {
    margin-top: 1.5rem;
  }

  .about-copy {
    max-width: 760px;
  }
}

@media (max-width: 760px) {
  .site-header {
    min-height: 68px;
  }

  .brand img {
    width: 36px;
    height: 36px;
  }

  .brand span {
    font-size: 1.35rem;
  }

  .header-contact {
    padding: 0.48rem 0.7rem;
    font-size: 0.82rem;
  }

  .hero {
    padding-top: 7rem;
  }

  h1 {
    font-size: clamp(2.75rem, 13vw, 4.5rem);
    line-height: 1.04;
  }

  .position-line {
    font-size: 0.8125rem;
    line-height: 1.6;
  }

  .starter-answer {
    min-height: 270px;
  }

  .lens-tool {
    grid-template-columns: 1fr;
  }

  .lens-list {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    border-right: 0;
    border-bottom: 1px solid rgba(220, 230, 222, 0.24);
  }

  .lens-button {
    min-height: 62px;
    border-right: 1px solid rgba(220, 230, 222, 0.16);
  }

  .lens-button.is-active {
    box-shadow: inset 0 -4px 0 var(--vermilion);
  }

  .lens-panel {
    min-height: 455px;
  }

  .audience-tabs {
    display: flex;
    overflow-x: auto;
    scrollbar-width: thin;
  }

  .audience-tab {
    min-width: 126px;
  }

  .audience-panel {
    grid-template-columns: 1fr;
    min-height: 540px;
    align-content: center;
  }

  .session-list li {
    grid-template-columns: 2.5rem 1fr;
  }

  .footer-contact,
  .footer-bottom {
    flex-direction: column;
  }

  .footer-contact span {
    text-align: left;
  }

  .source-list {
    grid-template-columns: 1fr;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }

  .js .reveal {
    opacity: 1;
    transform: none;
  }
}